It’s a good feeling to have someone helping you, especially when it comes to planning for retirement. In this campaign, a dog plays the perfect metaphor for everything that Physicians Mutual offers its clients. And John Michael Higgins goes the extra mile to show a father of the bride just how far Physicians Mutual will go to make their clients happy.
Physicians Mutual launched pet insurance to protect pet owners against high vet bills. Who better than pets to get the word out about the benefits of Physicians Mutual pet insurance.
When people take vacations, the truest memories created aren’t those of the big events and sightseeing kind. They are the ones not planned, the little moments… these are the impressions that last in our minds. This campaign focuses on these moments and the emotions we feel when we experience them. It’s an invitation to touch, feel, smell, taste and take it all in.
Alabama has a way of changing competitive food-eating contests from speed eating to slow eating. Maybe it's because of the award-winning chefs who turn local ingredients into irresistible works of culinary art. Whether it's their mouth-watering chicken wings with white sauce, fresh from the Gulf seafood, or the many James Beard award winning restaurants, there's something for every taste. In fact, there’s a list of the top 100 mouth-watering dishes to eat across the state. This integrated campaign used a URL that drove viewers to that list by showing what happens when you host a food contest in Alabama.
How do you motivate people to help clean up a river? You paint a water slide over sewage drains so they can imagine the possibilities.
Even the toughest of critics can’t argue with the beauty that Bona’s cleaning system can bring to any floor. In this concept, we see that Bona can even impress your mother-in-law.
We created a way for people to visit Alabama and take it all in from their computer screen. A hypnotist transported viewers minds to different vacation destinations in Alabama. Pre-roll videos directed viewers to Alabama.Travel/MindTrip where they could take a mind trip to an Alabama destination.
Odyssey Greek yogurt is made with real fruit and is lower in sugar than the leading brands. This print campaign demonstrates that they keep it real with a peeled back package revealing fresh fruit and headlines that preach the real fruit message with a bit of whimsy.
The da Vinci is a non-invasive robotic surgery system that delivers pinpoint accuracy. It looks intimidating. We gave the robotic machine a persona that emphasized the accurate capabilities of the machine and made it less intimidating to potential patients.
A career in the trades is the fastest way to a professional career even though they’re perceived as a less professional career path than white-collar jobs. Plus, most university students rack up huge amounts of debt and after graduation there are few opportunities. MATC offers an alternative with training and certification options for professional jobs that are in demand. In fact, they have an 86% job placement after graduation. It's an opportunity to have a professional career in half the time, at half the cost. Our campaign highlighted this truth nugget and increased admissions.
Can a sub sandwich with fresh baked bread give you a better day? This campaign proves that a little goodness in your gut bucket goes a long way.
To launch the new Cousins Twisted Subs, we created a TV spot featuring a Sasquatch hunter being called out by Bigfoot for being twisted after seeing him steal a Twisted Sub from a fellow hunter. The spot was tagged with #SquatchSpeaks. When viewers went to #SquatchSpeaks on Twitter they could interact with Squatch and view a series of videos of him setting the story straight on all the misconceptions about his species. He also talked about his new found love for Twisted Subs.
The United Performing Arts Fund (UPAF) supports the performing arts by providing funding and awareness. This print campaign shows what happens when the funding dissappears.
We created a poster campaign for a fencing club that received attention not only from prospective members but also the cable channel TNT. The producers of Trust Me starring Eric McCormack (Will and Grace) requested use of one of the posters on the set of the fictional advertising agency.
People love state fairs. Sometimes they even try and recreate that "fair feeling” during the off-season.
Turns out hemp is pretty medicinal on the skin too.
We developed the tagline “Give the world your smile” for Bubon Orthodontics. They wanted to expound on that theme and tell a story that reflected their brand value in social media. We created an animated content video that follows a young girl who is trapped in her own personal shell because she didn’t like her smile. She discovers Bubon Orthodontics and is able to break out of her shell and live a more enriched life.