Alabama has a way of changing competitive food-eating contests from speed eating to slow eating. Yeah, the food is that good. Maybe it's because of the award-winning chefs who turn local ingredients into irresistible works of culinary art. In fact, there’s a list of the top 100 mouth-watering dishes to eat across the state. This integrated campaign showed what happens when you host a food contest in Alabama and directed viewers to the 100 Dishes to eat in Alabama online.