Alabama has a way of changing competitive food-eating contests from speed eating to slow eating. Maybe it's because of the award-winning chefs who turn local ingredients into irresistible works of culinary art. Whether it's their mouth-watering chicken wings with white sauce, fresh from the Gulf seafood, or the many James Beard award winning restaurants, there's something for every taste. In fact, there’s a list of the top 100 mouth-watering dishes to eat across the state. This integrated campaign used a URL that drove viewers to that list by showing what happens when you host a food contest in Alabama.