It’s a good feeling to have someone helping you, especially when it comes to planning for retirement. In this campaign, a dog plays the perfect metaphor for everything that Physicians Mutual offers its clients. And John Michael Higgins goes the extra mile to show a father of the bride just how far Physicians Mutual will go to make their clients happy.

To highlight the joy that Physicians Mutual brings to retirement, we featured actual customers who discussed their experiences of living in retirement with the assistance of supplemental health insurance, with spokesperson John Michael Higgins.

Physicians Mutual launched pet insurance to protect pet owners against high vet bills. Who better than pets to get the word out about the benefits of Physicians Mutual pet insurance.

How do you motivate people to help clean up a river? You paint a water slide over sewage drains so they can imagine the possibilities.

When people take vacations, the truest memories created aren’t those of the big events and sightseeing kind. They are the ones not planned, the little moments… these are the impressions that last in our minds. This campaign focuses on these moments and the emotions we feel when we experience them. It’s an invitation to touch, feel, smell, taste and take it all in.

Alabama has a way of changing competitive food-eating contests from speed eating to slow eating. Yeah, the food is that good. Maybe it's because of the award-winning chefs who turn local ingredients into irresistible works of culinary art. In fact, there’s a list of the top 100 mouth-watering dishes to eat across the state. This integrated campaign showed what happens when you host a food contest in Alabama and directed viewers to the 100 Dishes to eat in Alabama online.

We created a direct mail kit that challenged media and influencers to try all of the 100 Dishes to Eat in Alabama. The kit contained the 100 Dishes to Eat in Alabama brochure and some whimsical goodies that poked fun at the intestinal fortitude needed to complete the 100 dishes challenge. Mints, Alka-Seltzer, moist towelettes and a wooden spork were included along with a 100 Dishes Journal to track the progress.

A career in the trades is one of the fastest paths to a professional career, even if it isn’t always viewed that way. While white-collar roles have long defined what “professional” looks like, skilled trades offer in-demand, high-paying careers without the years of debt many university students accumulate before entering an uncertain job market. MATC provides a faster, more affordable alternative through focused training and industry-recognized certifications, with 86% of graduates securing employment after completion. Our campaign brought that truth to life by portraying trades students in the bold, confident poses of classic professional trading cards, arms crossed, tools over shoulders, hero lighting.

Even the toughest of critics can’t argue with the beauty that Bona’s cleaning system can bring to any floor. In this campaign, we see that Bona can impress the unimpressable, even your mother-in-law.

A few years after the "Own the Future" campaign aired, the Bucks grabbed the NBA Championship. Coincidence? Hardly. That’s just advertising working its magic, folks.

We created a way for people to visit Alabama and take it all in from their computer screen. A hypnotist transported viewers minds to different vacation destinations in Alabama. Pre-roll videos directed viewers to Alabama.Travel/MindTrip where they could take a mind trip to an Alabama destination.

The da Vinci is a non-invasive robotic surgery system that delivers pinpoint accuracy. It looks intimidating. We gave the robotic machine a persona that emphasized the accurate capabilities of the machine and made it less intimidating to potential patients. 

Can a sub sandwich with fresh baked bread give you a better day? This campaign proves that a little goodness in your gut bucket goes a long way.
 

To launch the new Cousins Twisted Subs, we created a TV spot featuring a Sasquatch hunter being called out by Bigfoot for being twisted after seeing him steal a Twisted Sub from a fellow hunter. The spot was tagged with #SquatchSpeaks. When viewers went to #SquatchSpeaks on Twitter they could interact with Squatch and view a series of videos of him setting the story straight on all the misconceptions about his species. He also talked about his newly discovered love for Twisted Subs.

The United Performing Arts Fund (UPAF) supports the performing arts by providing funding and awareness. This print campaign shows what happens when the funding dissappears.

People love state fairs. Sometimes they even try and recreate that "fair feeling” during the off-season.
 

Doors welcome you in, keep you safe, and open to new possibilities. They’re the perfect metaphor for Habitat for Humanity, which opens the door to homeownership for families in need. By inspiring people to envision the transformative impact of affordable housing, this campaign highlights how Habitat for Humanity helps families open the door to brighter futures.

We created a poster campaign for a fencing club that received attention not only from prospective members but also the cable channel TNT. The producers of Trust Me starring Eric McCormack (Will and Grace) requested use of one of the posters on the set of the fictional advertising agency.

Sleep gives you energy. That was the positioning we developed for the launch of the Agnesian Healthcare Center for Sleep Disorders. The campaign executions visually communicated that a good night of rest gives you more vitality.

We were tasked with creating the agency Christmas card, and my partner and I wanted to find the most creative way possible to say “Merry Christmas.” That idea sent us down a rabbit hole of concepts until we eventually realized that, sometimes, the simplest and most sincere message is the most meaningful.

From there, we created an AI-generated video inspired by the classic Rankin/Bass claymation style so many of us grew up watching, bringing that simple “Merry Christmas” message to life in a nostalgic and memorable way.

It’s always a rewarding experience when you can donate your skills to a good cause. I've had the opportunity to contribute my time and talents to these great nonprofit organizations.